Google Buster

I think we have a crack in the code. Not that anybody can beat Google (sorry Microsoft - find a new fight), however, there are ways to more efficiently use SEM, or Search Engine Marketing. Specifically, Collaborative Bundling which reduces the cost for SEM. As an example, Panasonic and Time Warner both value the search term "HDTV". The challenge is understanding the consumers intent - TV or HDTV service. Using the Bridgevine Advertiser Bundling Software (BABS), we have put Panasonic together with Time Warner (and Comcast, Charter at yourhdexperience.com) so that the consumers searching for "HDTV" ends up with greater choice i.e. get info and purchase services from Time Warner OR Panasonic, or even better consumers get a choice to bundle both and save more. The result: much more efficient (less costly) for Time Warner and Panasonic, a much better experience for the customer.