Ad Sales Ugly

Should be an interesting two quarters for corporate Ad sales in the US. First, the economy is not making a bold comeback anytime soon. Second, corporation are getting much smarter with display advertising and ROI - branding is great, but the market is looking for a return.......June was soft - see Viacom's results and Yellow book owner RH Donnelly results - for a quick preview. Less display ads will mean more SEM spend in my opinion, although the general economy and smarter tools may also impact Google and friends also.